The latest of the CBS hyper-local streaming news services debuts on WWJ and the CBS News Detroit streaming channel at 6 p.m., giving WWJ its own full-scale local news department for the first time since becoming a CBS Television Network-owned station in 1995. Above (l-r): Sports anchor Ronnie Duncan, news anchors Jeff Skversky and Shaina Humphries and meteorologist Ahmad Bajjey.
WWJ will offer both streaming and linear newscasts beginning in January. Jeff Sversky and Shaina Humphries moved from rival Philadelphia stations to share the anchor desk at WWJ. WWJ is the rare Big Four station without local news. “It’s the 14th-largest television market in the country, and the fact that there was no news really stood out glaringly to me,” Adrienne Roark, president of CBS Stations, said. “It’s a strong news market, and the opportunity to imagine this in a totally innovative way really was too hard to pass up.”
The announcements precede this fall’s launch of the hyper-local streaming and broadcast news service.
The veteran of the CBS Detroit duopoly is the first executive appointed to work on the creation of CBS News and Stations’ local news startup, CBS News Detroit, a full-scale, hyper-local news department that is being built from scratch and will launch later this year.
