CBS was a huge beneficiary of Woods’ win. It was on the air for 10 hours on Sunday because the final round was moved up due to possible inclement weather. CBS started at 9 a.m. ET and had six hours of live coverage followed by a four-hour recap show.
Among all sporting events, the March Madness NCAA basketball tournament may be the most tailor-made for streaming video. According to CBS and Turner Sports, which have TV rights to the games and operate the streaming offerings, March Madness Live is setting new records for streams and streaming hours so far, with both categories up by more than 25% compared to last year.
The agreement calls for CBS Sports Network to televise 15 WTT matches through the season beginning July 15, said network officials. The network will also air the semifinals and finals from Orleans Arena in Las Vegas on Aug. 2 and Aug. 3.
On Sunday, Brown, 67, will host the Super Bowl pregame show for the ninth time, between his current employer, CBS, and his former employer, Fox. For years he has served as the buttoned-up straight man on fall Sundays — on Fox he was opposite Terry Bradshaw and Howie Long; at CBS, it’s Boomer Esiason and Bill Cowher. He’s one of the most ubiquitous presences in sports television — he’s hosted the Super Bowl pregame show more than anyone other than Brent Musburger — and also one of its longest tenured.
Among the tech innovations on tap are Panasonic 8K cameras, which will be used to generate replays from each end zone, part of the 115 cameras the network will use, including a bevy of Sony 4K replay cameras. And for the first time, CBS will also use a live wireless handheld camera with AR graphics and camera-tracking capability designed to provide real-time virtual graphics from the players’ perspective on the field.
Armed with a new production studio in Connecticut and broadcast rights to this year’s Super Bowl, CBS Sports is making a push behind its 24-hour streaming channel, CBS Sports HQ.
The networks will combine to deliver 175 hours of coverage across broadcast, cable and digital platforms. Financial terms of the deal announced Wednesday were not disclosed, though it was clear the PGA Championship is more attractive held in May than in August. The agreement gives CBS and ESPN, which broadcast the Masters, the first two majors of the year.