At last week’s PromaxBDA Station Summit, syndicators unveiled some of their promotional plans to boost viewership of the various shows vying for the huge audience displaced by Oprah Winfrey’s move from syndication to cable. Celebrity guests, magazine covers, tie-ins to local markets, personal appearances by stars and taking advantage of summer avails are just some of the tactics being brought to bear by promotion teams in markets across the country.
Judy Sheindlin signed a new multiyear deal with CBS Television Distribution to stay with the long-running syndicated program that last season ranked No. 1 in daytime. The deal comes as Oprah Winfrey prepares to wrap up her talk show after 25 years, leaving Sheindlin and other daytime stars to jockey for position.
The new half-hour reality dating strip from CBS Television Distribution and Renegade 83 is scheduled to debut in September.
CBS Television Distribution has emerged as the front-runner to distribute Katie Couric’s daytime talk show starting in fall 2012. CBS CEO Leslie Moonves fully backs the effort to keep Couric in-house, report several sources, and is very involved in the talks.
The most recent sales push clearances for the new first-run strip to 80% of the U.S.
Stations from Fox, CBS, Sinclair and Weigel are among those signing on for the fall syndication launch of the dating reality strip.
Oprah Winfrey’s cable venture denied a report on Wednesday that it was in talks to hire Terry Wood, a television guru who groomed Phil McGraw, Rachael Ray and other stars of syndication.
Top syndication executive Terry Wood is stepping down from her longtime post as president of creative affairs and development at CBS TV Distribution.