Give us the Big Four before we cut the cord, 300 people told a Needham & Co. survey. “We found that if folks listed one broadcaster, they generally listed them all,” said Needham’s Laura Martin. “They think of the four broadcasters as a monolith.
Speaking at UBS’s 38th annual global media and communications conference in New York, CBS Chief Research Officer David Poltrack said that network television advertising revenues are up 6.2% in 2010, up from his previous forecast of 5%.
Newsy Ramps Up For 24/7 News
CBS launched its new series “Tough Choices” Wednesday night on the CBS Evening News with Katie Couric and ABC News is starting an on-going special of its own titled “Afghanistan: Can We Win?” that will air across all ABC platforms starting Monday.
CBS’s daytime drama The Young and the Restless will be restless for at least three more years with a new renewal that will keep the top-rated soap on the network through the 2013-14 season.
For the first time since 2005, CBS will win a November sweeps. And for only the second time ever, so will Fox. With three nights left to tally in the month-long measurement period used by local stations to set ad rates, CBS and Fox projected victory yesterday, with ABC taking third and NBC finishing fourth.
The sales director at CBS’s KTVT-KTXA Dallas is moving into the VP-GM slot at WFOR-WBFS, succeeding Shaun McDonald.
Andy Kubitz has been promoted to senior vice president, program planning and scheduling, CBS, it was announced today. In this position, Kubitz will continue to be responsible for the scheduling of CBS’s primetime series, specials, television movies and mini-series. He will also continue to contribute to the scheduling of The CW and coordinating CBS’s theatrical […]
CBS, ABC and NBC race to England to cover Prince William and Kate Middleton’s engagement.
Advertisers in the NCAA men’s basketball tournament will be able to buy one unit that stretches across four nationally televised games in a specific time window, based on the sales approach Turner Sports and CBS have taken to the marketplace.
In scientific terms, the popularity of CBS’s The Big Bang Theory could be likened to an asteroid: It started out small, quietly orbiting Monday nights, ranking 59th for total viewers its first season. By 2009, it had risen to No. 42, and by last season it hit No. 12. This season, it got moved and Thursday nights have exploded. Now CBS is beating NBC at its own game: comedy. Big Bang is dominating Community in the ratings, and in its wake, the critically reviled $#*! My Dad Says is besting the critically worshipped 30 Rock.
ABC, CBS, Fox and NBC have asked a federal court to stop the Internet video service FilmOn.com from offering TV channels over the web and on Apple Inc.’s iPad for free.
Powered by American Idol, Fox has won the last six seasons in adults 18-49, but media buyers by a narrow margin think this season belongs to CBS. Come spring, CBS, not Fox, will finish first in the demographic.
Running a bunch of TV promos doesn’t always get you the most viewers for your TV shows. TiVo points to how NBC’s new shows performed so far this fall, versus where CBS put its efforts.
Better performing automotive and financial services ad categories as well as higher political ads drive the increase.
YouTube wants to be the boob tube. Google is pitching YouTube not only as a popular Web destination, but as a content channel to have a place in the living room alongside TV networks like ABC, CBS and NBC. As Google targets the TV set, it is also making a play for TV-sized ad buys rather than smaller online budgets.