How Much Local News Do OTT Viewers Want?

Andrew Heyward: “As a loyal viewer (and alumnus) of WCBS-TV in New York, I admit I find the station’s promotional tagline — “Expect More” — unintentionally ambiguous, as in “Frankly, I expected more.” But all that’s changed now that CBS has rolled out the station’s 24/7 live streaming service, CBSN New York, with other CBS markets to follow. Who could possibly expect (or ask for) more than round-the-clock live breaking news, local coverage and weather, streamed on the station’s website and available on Roku, Amazon Fire, Apple TV and CBS mobile apps?”

DMA 1: NEW YORK

CBS Launches CBSN New York Streamer

It is the first major local market streaming service from CBS and features local news content produced by WCBS and WLNY.