How Much Local News Do OTT Viewers Want?

Andrew Heyward: “As a loyal viewer (and alumnus) of WCBS-TV in New York, I admit I find the station’s promotional tagline — “Expect More” — unintentionally ambiguous, as in “Frankly, I expected more.” But all that’s changed now that CBS has rolled out the station’s 24/7 live streaming service, CBSN New York, with other CBS markets to follow. Who could possibly expect (or ask for) more than round-the-clock live breaking news, local coverage and weather, streamed on the station’s website and available on Roku, Amazon Fire, Apple TV and CBS mobile apps?”


CBS Launches CBSN New York Streamer

It is the first major local market streaming service from CBS and features local news content produced by WCBS and WLNY.