Panelists at CCW 2015 say that for broadcasters to make the most of OTT, which will be a necessity for survival, they must have compelling content that will garner viewers so they can sell that aggregated reach to advertisers.
Brandon Berger, Ogilvy & Mather’s worldwide chief digital officer, says broadcasters need to adopt new strategies that work in a world where half of consumers say they can’t find anything to watch on linear TV; their average attention span is down to eight seconds; and the world’s 7.3 billion inhabitants have more mobile phone subscriptions (7.6 billion) than toothbrushes (4.2 billion). The key, he says, is compelling storytelling, which is still the backbone of television.
A new study says implementing the ATSC 3.0 next-gen standard could result in $12 billion to $20 billion in additional annual revenue to broadcasters.
With the proliferation of outlets, which now includes OTT services like Netflix, not being affiliated with a television network is no longer a curse for independent studios like Steve Mosko’s Sony Pictures Television.
The new name is designed to reflect the trade show’s expanded focus while incorporating the strength of the NAB Show brand, the association says.
Exclusives
Panasonic | Booth 811 | Website: www.panasonic.com/broadcast Displaying a broad spectrum of production applications, Panasonic will be showcasing a range of new cameras from a 4K handheld to a 4K studio unit in Booth 811 at Content and Communications World (CCW), Nov. 11-12 at the Jacob Javits Convention Center in New York City. New cameras […]
CCW opens this week at the Javits Center in New York City as dramatic changes in the way broadcasters deliver content to viewers are taking shape. The conference promises to shed light on ATSC 3.0, OTT as well as other evolving technologies, business, production and regulatory issues including the FCC’s incentive auction, all of which will help to define the future of broadcasting.
Integrated Microwave Technologies | Booth 824 | Website: www.imt-solutions.com Integrated Microwave Technologies (IMT), a provider of advanced digital microwave systems serving the broadcast, sports, entertainment and law enforcement markets, will be featuring its GL Fixed Link System, Newscaster DR3 diversity receiver and CRx6 IP diversity receiver at CCW 2015 in New York Nov. 11-12. Modular […]
Quantum | Booth 1049 | Website: www.quantum.com The new Xcellis next-generation shared workflow storage system from Quantum will make its debut at CCW 2015 in New York (Nov. 11-12). Introduced to the market in October, this new system empowers users to boost their efficiency, productivity and creativity in delivering the products and services that drive […]
FOR-A | Booth 816 | Website: www.for-a.com At the upcoming Content and Communications World (CCW) Expo, taking place November 11-12 at the Javits Convention Center in New York, FOR-A will spotlight its video switchers and signal processors. As Fujitsu’s exclusive North American distributor, FOR-A will also be showcasing Fujitsu encoding and decoding technology. One FOR-A […]
Maxon To Showcase 3D Software At CCW
Maxon | Booth 1338 | Website: www.maxon.net At CCW in New York (Nov. 11-12), Maxon, a developer of professional 3D modeling, painting, animation and rendering solutions, will showcase the performance and versatility of Cinema 4D R17 (R17), the next generation of its 3D software package. Released in September, R17 delivers new, expanded and completely reworked […]
Snell Advanced Media Debuts At CCW
Snell Advanced Media | Booth 903 | Website: www.s-a-m.com “At CCW 2015, SAM (Snell Advanced Media) will see its debut in the eastern U.S. market, showcasing the new, reinvigorated company and its advanced media solutions,” said Russ Johnson, SVP Americas. “We are excited to bring to CCW, and its high caliber of industry attendees, the […]
Linear Acoustic | Booth 1402 | Website: https://www.telosalliance.com/index.php/Linear Linear Acoustic will be demonstrating the latest audio processing and Audio over IP (AoIP) solutions at CCW 2015. On display will be the AERO.soft enterprise-class television audio processor, AERO.10 DTV audio processor, and an array of AoIP solutions. “With the AES67 standard, broadcasters can now bring AoIP […]
Pronology | Booth 957 | Website: www.pronology.com Pronology, a developer of tapeless workflow solutions, showcases its new location intelligence feature for its flagship media asset management (MAM) system at CCW 2015. Location Intelligence assists those working in the field by streamlining workflow for various production applications, spanning from an ENG truck all the way to […]
JVC Proffessional Video | Booth 1937 | Website: http://pro.jvc.com JVC Professional Video, a division of JVCKenwood USA, will showcase its ProHD and 4KCAM camera lines, along with its latest Blu-ray/hard disc drive combo deck and an assortment of professional field and studio monitors, at Content and Communications World (Booth 1119), which runs Nov. 11-12, at […]
Nugen Audio | Booth 455 | Website: www.nugenaudio.com At CCW in New York (Nov. 11-12), Nugen Audio will present its latest innovations in audio and loudness management for film and television post-production — including a new upmixing technology for surround production, Leq(m) standard support, new native Adobe Premiere functionality for LM-Correct 2, and ProRes/.mov support […]
Imagine Communications | Booth 1226 | Website: www.imaginecommunications.com Imagine Communications, a provider of video and advertising solutions serving the media and entertainment, multichannel video programming distributors and enterprise markets, will exhibit solutions from its SDI and next-gen IP portfolio and delivering a presentation on the transition of media operations to generic computing environments at the […]
VidOvation | Booth 1442 | Website: http://vidovation.com/ VidOvation, a video communications systems provider, will display video transport items including AVIWEST’s DMNG PRO180 system and the VNP-100 Video Networking Processor. AVIWEST’s digital mobile newsgathering (DMNG) system enables broadcasters to capture and broadcast live HD or SD video over multiple networks, including 3G/4G bonded cellular wireless, Wi-Fi, Ethernet, […]
Miller Camera Support | Booth 933 | Website: www.millertripods.com Miller Camera Support, a provider of camera support solutions, will be showcasing its Cineline 2090 Tripod System and Compass 23 Fluid Head at CCW 2015 (Booth 933), which runs Nov. 11-12, in New York City at the Javits Center. The complete Cineline 2090 tripod system includes […]
