Panelists at CCW 2015 say that for broadcasters to make the most of OTT, which will be a necessity for survival, they must have compelling content that will garner viewers so they can sell that aggregated reach to advertisers.
Brandon Berger, Ogilvy & Mather’s worldwide chief digital officer, says broadcasters need to adopt new strategies that work in a world where half of consumers say they can’t find anything to watch on linear TV; their average attention span is down to eight seconds; and the world’s 7.3 billion inhabitants have more mobile phone subscriptions (7.6 billion) than toothbrushes (4.2 billion). The key, he says, is compelling storytelling, which is still the backbone of television.
A new study says implementing the ATSC 3.0 next-gen standard could result in $12 billion to $20 billion in additional annual revenue to broadcasters.
With the proliferation of outlets, which now includes OTT services like Netflix, not being affiliated with a television network is no longer a curse for independent studios like Steve Mosko’s Sony Pictures Television.
The new name is designed to reflect the trade show’s expanded focus while incorporating the strength of the NAB Show brand, the association says.
Exclusives
Panasonic | Booth 811 | Website: www.panasonic.com/broadcast Displaying a broad spectrum of production applications, Panasonic will be showcasing a range of new cameras from a 4K handheld to a 4K […]
CCW opens this week at the Javits Center in New York City as dramatic changes in the way broadcasters deliver content to viewers are taking shape. The conference promises to shed light on ATSC 3.0, OTT as well as other evolving technologies, business, production and regulatory issues including the FCC’s incentive auction, all of which will help to define the future of broadcasting.
Integrated Microwave Technologies | Booth 824 | Website: www.imt-solutions.com Integrated Microwave Technologies (IMT), a provider of advanced digital microwave systems serving the broadcast, sports, entertainment and law enforcement markets, will […]
Quantum | Booth 1049 | Website: www.quantum.com The new Xcellis next-generation shared workflow storage system from Quantum will make its debut at CCW 2015 in New York (Nov. 11-12). Introduced […]
FOR-A | Booth 816 | Website: www.for-a.com At the upcoming Content and Communications World (CCW) Expo, taking place November 11-12 at the Javits Convention Center in New York, FOR-A will […]
Maxon To Showcase 3D Software At CCW
Maxon | Booth 1338 | Website: www.maxon.net At CCW in New York (Nov. 11-12), Maxon, a developer of professional 3D modeling, painting, animation and rendering solutions, will showcase the performance […]
Snell Advanced Media Debuts At CCW
Snell Advanced Media | Booth 903 | Website: www.s-a-m.com “At CCW 2015, SAM (Snell Advanced Media) will see its debut in the eastern U.S. market, showcasing the new, reinvigorated company […]
Linear Acoustic | Booth 1402 | Website: https://www.telosalliance.com/index.php/Linear Linear Acoustic will be demonstrating the latest audio processing and Audio over IP (AoIP) solutions at CCW 2015. On display will be […]
Pronology | Booth 957 | Website: www.pronology.com Pronology, a developer of tapeless workflow solutions, showcases its new location intelligence feature for its flagship media asset management (MAM) system at CCW […]
JVC Proffessional Video | Booth 1937 | Website: http://pro.jvc.com JVC Professional Video, a division of JVCKenwood USA, will showcase its ProHD and 4KCAM camera lines, along with its latest Blu-ray/hard […]
Nugen Audio | Booth 455 | Website: www.nugenaudio.com At CCW in New York (Nov. 11-12), Nugen Audio will present its latest innovations in audio and loudness management for film and […]
Imagine Communications | Booth 1226 | Website: www.imaginecommunications.com Imagine Communications, a provider of video and advertising solutions serving the media and entertainment, multichannel video programming distributors and enterprise markets, will […]
VidOvation | Booth 1442 | Website: http://vidovation.com/ VidOvation, a video communications systems provider, will display video transport items including AVIWEST’s DMNG PRO180 system and the VNP-100 Video Networking Processor. AVIWEST’s digital […]
Miller Camera Support | Booth 933 | Website: www.millertripods.com Miller Camera Support, a provider of camera support solutions, will be showcasing its Cineline 2090 Tripod System and Compass 23 Fluid […]
