NAB Sticking With CCW+SATCON Formula

In two weeks (Nov. 12-13), NAB will present the first Content and Communications World and Satellite Communications Conference (CCW+SATCON) to be put on by the association since buying the show in December 2013. The trade group will continue down the path charted by the annual gathering’s previous owner, says NAB’s Chris Brown. “We see tremendous synergy with the NAB Show,” he adds. “Many companies will use the NAB Show in April to announce new products. Six months later there is definitely a need to engage the marketplace with updates on those plans, and CCW presents that opportunity.”