Spanish-language network Univision on Friday joined a lawsuit against the Commerce Department’s decision to include a citizenship question on the upcoming 2020 U.S. Census. The media company signed on to a lawsuit pursued in northern California, challenging the Commerce Department’s authority to add a question on citizenship to the census.
The new U.S. Census data, which is trickling out in coming days, reveal some profound shifts in demographic trends that will have major implications for marketers: You had better start thinking local.
The Census Bureau announced today that the nation’s population on April 1 was 308,745,538, up 9.7 percent from 2000. That marked the slowest growth rate since the the Great Depression. With states in the West and South posting the biggest gains, the new numbers are seen as a boon for Republicans, with Texas leading the way among GOP-leaning states that will get additional House seats.