As it finds new ways to expand its activities, the Center for Investigative Reporting is unveiling a new logo and marketing campaign for free, courtesy of a leading creative agency.
The I Files, a YouTube channel for curated and original news videos from the Center for Investigative Reporting and started with an $800,000 grant from the Knight Foundation, is tapping into the video site’s popularity to find the same alchemy for investigative videos and mass audiences that 60 Minutes has struck in television.
YouTube is helping to launch a new channel with the Center for Investigative Reporting. The new “I Files” channel will curate videos from sources such as the New York Times and Al Jazeera, in a attempt to bring some much needed attention to the fledgling investigative journalism space and bolster YouTube’s multi-million dollar foray into professional content.
The video site and the Center for Investigative Reporting are considering launching a service dedicated to investigative journalism in response to the decline of in-depth reporting at traditional news outlets.