Center for Sales Strategy

Stations are finding that recruiting local sales talent at both the staff and management levels is more difficult because of competition from digital media. They can still compete for the best sales talent, the experts, say, but they can’t just sit back and wait for people to reply to a job posting. This is Part I of a three-part series on the challenges facing broadcasters in finding the right people for the rights jobs. Tomorrow, in Part II: It used to be a given that news managers would readily move it if meant a bigger market and a larger paycheck. Not anymore. And, In Part III, on Thursday, the military may become an even bigger source of talent for station IT and engineering departments.