Comscore, whose weak financial position has hampered its ability to compete as a provider of media measurement, has wiped out its debt with a $204 million strategic investment from Charter Communications, Qurate Retail and Cerberus. In addition to cleaning up its balance sheet, the deal gives Comscore access to data that will help it provide the new types of audience and impression based measurement that are being demanded by a changing media and advertising industry.
Cerberus
April 18, 2024
Editor on Duty: Mark K Miller.
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