TV broadcasters Sky, ITV and Channel 4 have today announced they are working together to launch CFlight, the industry’s first unified advertising metric that captures live, on-demand and time-shifted commercial impressions across all mainstream viewing platforms in the U.K. The U.K.’s CFlight is a post-campaign online evaluation tool, using combined linear TV and broadcaster VOD […]
Sky and NBCUniversal today announced the global expansion of CFlight, with Sky adopting the next-generation metric across all of Sky Media’s content and platforms. CFlight is a unified advertising metric that captures all live, on-demand and time-shifted commercial impressions on every viewing platform and ensures every impression counts. According to NBCU, “with today’s announcement, CFlight […]
It says CFlight, the new currency, guarantees client campaign performance across the company’s entire linear and digital portfolio.
