TV broadcasters Sky, ITV and Channel 4 have today announced they are working together to launch CFlight, the industry’s first unified advertising metric that captures live, on-demand and time-shifted commercial […]
Sky and NBCUniversal today announced the global expansion of CFlight, with Sky adopting the next-generation metric across all of Sky Media’s content and platforms. CFlight is a unified advertising metric […]
It says CFlight, the new currency, guarantees client campaign performance across the company’s entire linear and digital portfolio.
