Sky Adopts NBCU’S CFlight For Global Measurement

Sky and NBCUniversal today announced the global expansion of CFlight, with Sky adopting the next-generation metric across all of Sky Media’s content and platforms. CFlight is a unified advertising metric that captures all live, on-demand and time-shifted commercial impressions on every viewing platform and ensures every impression counts. According to NBCU, “with today’s announcement, CFlight […]

NBCU Unveils Cross-Platform Ad Metric

It says CFlight, the new currency, guarantees client campaign performance across the company’s entire linear and digital portfolio.