Fewer than half of adults, 46 percent, say they flip through channels to see what’s on TV, according to the latest On-Demand TV study from Leichtman Research Group. It’s the 15th year LRG has conducted the survey.
Discovery of new TV shows still comes via traditional TV marketing platforms — with channel surfing getting the highest results. New research from the Consumer Electronics Association — a study called “Video Content Discovery and Purchasing Trends” — says flipping around the dial garners a 50% preference number among consumers.
