Channel Surfing Becoming Thing Of The Past

Fewer than half of adults, 46 percent, say they flip through channels to see what’s on TV, according to the latest On-Demand TV study from Leichtman Research Group. It’s the 15th year LRG has conducted the survey.

Viewers Find New TV Shows Via Ch. Surfing

Discovery of new TV shows still comes via traditional TV marketing platforms — with channel surfing getting the highest results. New research from the Consumer Electronics Association — a study called “Video Content Discovery and Purchasing Trends” — says flipping around the dial garners a 50% preference number among consumers.