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Market Values Digital, Not Legacy, In Media

NetNewsCheck | by TVNewsCheck

James Dolan, managing partner at Cherry Tree Companies, told attendees at Borrell Associates’ Local Online Advertising Conference that local media need to face the truth that if it isn’t digital, the market just doesn’t care. “Valuations are subjective,” Dolan says, but that doesn’t matter. “The market thinks digital has a future. The market thinks legacy media doesn’t have a future.”