The former CMO of HBO and WarnerMedia Entertainment will lead the broadcast and digital marketing efforts for the Nexstar network.
She has led marketing strategies for Scripps’ national networks, including the rebranding of Scripps News from Newsy; now she will oversee marketing for the entire company in this newly created position.
She will lead marketing strategies across the portfolio of the nine Scripps national networks as well as direct the marketing, brand strategy and creative for each network.
As CMO, Zeigler will drive marketing and brand strategy across Sinclair’s various assets.
Exclusives
Weather Group LLC, parent company of The Weather Channel, has named proven senior marketing and media executive Fred Bucher as senior vice president and chief marketing officer. Bucher will lead the marketing, communications and research/insights areas for The Weather Channel and free streaming service Local Now. These departments will work in tandem to support the […]
Netflix has named Jackie Lee Joe, the former marketing head of BBC Studios, its new chief marketing officer, the company announced Friday.
The former Turner executive will also have oversight for marketing efforts at Pop and the Smithsonian Channel.
The trade group appoints veteran entertainment marketing executive Matt Palmer to the newly created post with the mission of expanding its overall marketing efforts domestically and internationally.
The executive recently resigned from her post at Ryan Kavanaugh’s embattled studio.
The promoted Pulpo Media executive will lead Entravision’s integrated marketing across its television, radio and digital properties.
