Two Senate Democrats proposed a bill Thursday that would regulate the way online sites display and promote content and ads aimed at children under the age of 16. The Kids Internet Design and Safety (KIDS) Act, introduced by Sens. Richard Blumenthal (l) and Ed Markey, would prohibit operators of platforms aimed at users under 16 from using “auto-play” settings on videos. The measure would also ban those operators encouraging young users by offering them “badges” for playing games, or sending them push alerts.
