The FCC’s Video Division yesterday issued a Notice of Apparent Liability to WUTB Baltimore for airing a commercial for a Hot Wheels product in eight showings of the program Team Hot Wheels. The commission has, for almost 30 years, had a policy against what they term “program-length commercials” — programs that feature characters who are also featured in a commercial that runs during the program.
The holiday season is a great time to be a kid, but December isn’t turning out to be a great time to be a cable TV network aimed at children. Ratings continue to plummet for the big kids networks, according to a report from Todd Juenger of Sanford C. Bernstein. The kids networks have been early victims of the shift to digital forms of entertainment, including streaming.
NEW YORK (AP) — Who’s your favorite big red dog? If you have one, chances are his name is Clifford. Scholastic Entertainment is rebooting the TV series about the giant dog with an equally large heart this week on Amazon Prime Video and PBS, the latter his home since the early aughts. The new show […]
Zeke Stokes, chief programs officer for the media monitoring nonprofit GLAAD, said the struggle for inclusion has become easier as a number of LGBTQ writers and producers have made their way into positions of influence, though they’re still a fraction overall.
Michael O’Rielly, the FCC commissioner who authored the relaxation of children’s TV rules, says stations should not take advantage of the new rules to shirk their responsibility to children. “If bad actors blow through the restraints that are still in place or exploit the increased flexibility by broadcasting an infinite amount of infomercials, the next time the rules are updated, critics of your industry will surely be aggressive in swinging the pendulum back the other direction.”
Ed Markey (D-Mass.) and eight of his Democratic Senate colleagues have called on the FCC to preserve the FCC’s Kidvid rules, which the commission is currently considering loosening to give broadcasters more flexibility on when and how their that programming, or perhaps eliminating some entirely.