COVID-19 Brings Younger Demos Back To TV

Time spent watching TV overall has risen 17% among total viewers, 39% for kids 2-11 and 46% for teens 12-17, the VAB said in its TV in the Time of COVID-19 report.

Nielsen Admits Error In Kids’ Viewing Data

Nielsen says it erred when it told the Wall Street Journal that childrens’ viewership is up this season even as Nickelodeon’s ratings are down — but still stands by its Nickelodeon numbers.