TVN'S FRONT OFFICE BY MARY COLLINS
Changing How We Sell Local Advertising
Media businesses must evolve to meet the needs of their changing marketplace. Most media brands seem to be expanding their sense of self-identity from that of a single medium, a TV station for example, to that of a content-driven communications organization. This evolution allows media companies to provide advertisers with integrated, cross-platform solutions that are both more efficient and more effective in delivering the right audiences to their marketing campaigns.
