MARKET SHARE

A Local TV CSD’s Job Search Saga

MARKET SHARE

The New Us: Local TV Marketing, Part 1

Marketing at TV stations across the country is undergoing a metamorphosis of sorts in 2020. In this first of a multi-part series, TVNewsCheck’s Paul Greeley shares the work — and the thinking behind it — of local TV marketing executives around the country to see how it’s changed to reflect the news events so far this year.