ViacomCBS has restructured its international reporting structure, bringing its global business under the control of a trio of U.S. execs. Chris McCarthy (l), Brian Robbins (c) and George Cheeks (r) have all been promoted as part of the move. Cheeks, who is president-CEO, CBS Entertainment Group, will expand his role to include responsibility for a global content strategy across ViacomCBS’ free-to-air networks around the world. These include Channel 5 in the U.K., Telefe in Argentina and Network Ten in Australia. McCarthy and Robbins have added global oversight for their brand groups — MTV Entertainment Group and Nickelodeon. There are no specifics but word is that, like with Cheeks, the oversight is content-related and includes programming and marketing.
In another step toward integrating CBS and Viacom’s assets following the merger of the two entertainment entities earlier this year, CBS chief creative officer David Nevins is adding oversight of Viacom-owned BET Networks, while MTV/VH1 chief Chris McCarthy will take over Comedy Central, Paramount Network and other channels as longtime Comedy Central chief Kent Alterman and Viacom media networks COO Sarah Levy exit the company.
Over the past 13 years, McCarthy’s methodical, Moneyball-like approach to rejuvenating Viacom’s networks has proven that he is peerless when it comes to fixing seemingly unsalvageable problems. Finally, last October, McCarthy was given his most grandiose challenge yet: he was named president of MTV as well, becoming the third network chief in 13 months tasked with trying to revive the iconic, adrift brand, which had been hemorrhaging viewers for years.
Chris McCarthy has been given oversight of MTV along with his current supervision of VH1 and Logo, Viacom said today, adding to the executive’s portfolio at a time when the New York entertainment conglomerate is under severe pressure to make many of its TV outlets more relevant to a younger generation that has embraced mobile devices and streaming video. McCarthy takes up duties very recently held by Sean Atkins, who was named MTV’s president at the end of September in 2015
Chris McCarthy has been named general manager of Logo TV, the Viacom channel that aims to serve the LGBT community. Since late last year, McCarthy has helped MTV President Stephen Friedman manage Logo on an interim basis. Now McCarthy will be responsible for all of Logo’s creative functions and business dealings.