Viewers Embrace Novel News Presentation Modes, But Presenters Themselves Are Key
Behind-the-scenes news leaders and on-air talent shared cutting edge approaches to using emerging presentation technology at TVNewsCheck’s NewsTECHForum last week. A key takeaway: No matter the tech, it only takes off with the right talent and tone. Above (l-r): Barry Nash & Co.’s Barry Nash, Scripps News’ Christian Bryant, Gray Television’s Jonathan Saupe, The Weather Channel’s Nora Zimmett and TVNewsCheck‘s Michael Depp, moderator (Alyssa Wesley photo). Read a full report here and/or watch the video above.
Anchors and news executives from The Weather Channel, Newsy/Scripps News and Gray Television’s Hawaii News Now look at the changing role of the news presenter and presentation technology in a multimedia ecosystem in a panel at TVNewsCheck’s NewsTECHForum on Dec. 13 at the New York Hilton. Register here.
Christian Bryant, host of Newsy’s In the Loop, explains how conversational writing, bringing one’s whole self to the job and a supportive, collaborative environment can bring new life and relevance to the anchor’s role in the newscast. This is the latest installment of How To, a TVNewsCheck original video series that solicits innovative, practical and actionable advice from TV experts in news, technology, sales and marketing. Earlier episodes: How To Animate A News Story, How To Sell Local OTT Advertising, How To Make A Better News Story Working Solo, How To Diversify Your Station’s Workforce (And Keep It That Way), How To Build A Newsletter Strategy and How To Run A Great Assignment Desk.
