Executives from E.W. Scripps, Cox Media Group, CBC and Disney told attendees of a TVNewsCheck virtual conference that advertisers are warming to the fact that neither a linear- nor digital-only approach can be as effective as a multiplatform buy. Above, Maggie Drake, Scripps senior director, OTT revenue, said she is starting to see advertisers gravitate toward digital and away from linear ads.
A panel at TVNewsCheck’s June 9 virtual conference, Streaming News 2021, will detail the most effective ways of monetizing streaming news content with executives from Disney Advertising Sales, The E.W. Scripps Co., Cox Media Group and CBC. Register here.