The party is promising a more traditional in-person spectacle with President Trump speaking every night. Coming into this weekend, major TV networks had only a foggy idea of what to expect. Two producers of The Apprentice, where Trump rose to TV stardom, are involved in the planning. Sadoux Kim, a longtime deputy to Apprentice creator Mark Burnett, is a lead consultant on the production. Chuck LaBella, a former NBC entertainment executive who helped produce The Comedy Central Roast of Donald Trump, is also on the payroll.
Having consulted on past reality shows and specials for the network, LaBella will focus on luring celebs and handling talent relations.