Magid Streaming Survey Sees More Churn, FAST Channels In 2024
Consulting firm Magid today offered predictions for the entertainment industry, and streaming in particular, in 2024. It predicted increased …
For Streamers, Not All Churn Is Bad, New Research Finds
Services should compete for certain high-value subscribers, even if they’re likely to drop out eventually, Magid says.
How Fast Do You Cancel Streaming Services? It’s A Problem For Hollywood
A new Deloitte report suggests more than 60% of people who dropped a streaming service did so after they watched the show or movie that got …
How Subscription OTT Services Manage Churn
People on average pay for three subscription OTT services, and around 7% of households have more than five. Of these subscription bundles, …
Report: OTT Service Churn Rates Are Stable
Churn rates for OTT video services are 19% of U.S. broadband households, according to a new Parks Associates report, suggesting that about …