MARKET SHARE
TV News Vs. Newspapers: A 1986 Ad Campaign
DMA 36 (CINCINNATI)
Critics Pan WCPO’s Anti-Enquirer Campaign
The Scripps-owned Cincinnati ABC affiliate’s aggressive new marketing campaign exhorting consumers to #DropThePaper – that paper being Gannett’s Enquirer – is drawing backlash. The campaign positions the newspaper as an outmoded delivery mechanism for their news.
