Geotargeting and push notification features are among the many incremental steps forward that broadcasters are embracing to make their weather products as relevant as possible in a world where weather information is increasingly consumed on mobile devices — and not necessarily via TV apps.
How To Win Your Place On The Mobile Screen
CJ&N President John Altenbern: Research shows that the battle for real estate on mobile phones is tightening. You don’t want your station’s app to be one of those that doesn’t get used — or worse yet, is deleted. In the local news business that means you must win that fight on the mobile screen. It’s win-or-lose. Here are six suggestions on what can do to win.
Media research and consulting firm CJ&N has hired veteran local media executive Steve Doerr as VP of client development and senior consultant. In his new role, he will lead new […]
Des Moines, Iowa-based media research and consulting firm CJ&N is expanding its research capabilities with the addition of David Voelker, Ph.D., to the firm. Voelker has more than 20 years […]
