Geotargeting and push notification features are among the many incremental steps forward that broadcasters are embracing to make their weather products as relevant as possible in a world where weather information is increasingly consumed on mobile devices — and not necessarily via TV apps.
CJ&N President John Altenbern: Research shows that the battle for real estate on mobile phones is tightening. You don’t want your station’s app to be one of those that doesn’t get used — or worse yet, is deleted. In the local news business that means you must win that fight on the mobile screen. It’s win-or-lose. Here are six suggestions on what can do to win.
Media research and consulting firm CJ&N has hired veteran local media executive Steve Doerr as VP of client development and senior consultant. In his new role, he will lead new business development efforts for the company as well as help local media companies grow across all of their platforms. Doerr was general manager of television […]
Des Moines, Iowa-based media research and consulting firm CJ&N is expanding its research capabilities with the addition of David Voelker, Ph.D., to the firm. Voelker has more than 20 years of experience conducting research in a variety of industries in the public and private sectors, including extensive global media research. He also brings specific research […]