It’s been an interesting week for Americans watching the nomination process in Cleveland this week. And local TV stations news operations are providing on Facebook a look at the events that is often raw and unedited, just as it happens on the streets in and around the convention.
During first quarter, TV spending in Cleveland, Ohio slipped 3% versus the same period last year. But the second quarter has been strong and inventory is already tight for most of April and May.
Cleveland is a very hot media market with strong demand across several ad categories. Television spending and pricing are up double-digit percentages, and some stations are even selling out their inventory.
Some $17.7 million has been spent through June 24 to buy air time for political commercials on Cleveland television stations. That trails political ad spending in only one other American city, Los Angeles, where candidates and outside groups have spent $20.2 million.
Cleveland’s online players find themselves in the middle of the debate over anonymous comments. The city’s top site, Cleveland.com was even the subject of legal action over its comment policy, but the site still sees comments as a way to boost interactivity.
The noncommercial station said that it went dark last Thursday evening apparently because of a problem with the 800-ft. transmission line running between the station’s Copley transmitter and its antenna. Sister station WNEO Channel 45, which serves Youngstown, was not affected.
Raycom CBS affiliate WOIO Cleveland (DMA 18) Meteorologist Jason Handman will pursue worldwide fame this Thursday, Dec. 9, by attempting the Guinness World Record for most neckties worn at one time. Handman’s attempt will be broadcasted live on the station throughout its afternoon newscasts, every half hour beginning at 4 p.m. and concluding in the 6 […]
In an analysis of local broadcast TV outlets in the top 128 U.S. markets in October, Cleveland stations aired the highest proportion of political and issue advertising. Nielsen found that about one out of every four paid TV ads aired on local Cleveland stations was placed by a political candidate or outside political group.