Technology executives from Paramount Global, Sinclair, Graham Media, Grass Valley and swXtch.io told a TVNewsCheck webinar last week improvements in cloud playout software are enabling wholesale shifts in networks’ and stations’ architecture. But getting a fix on the cost of launching cloud playout remains frustratingly elusive.
Noticeably heavier crowds filled a conference swinging back from the pandemic, while strategic partnerships between vendors signaled a new tack for the industry.
Harmonic today announced it will bring new innovations for video streaming and broadcast delivery to the NAB Show (April 16-19 at the Las Vegas Convention Center) in Booth W2801. As […]
As part of its commitment to providing media companies with practical migration paths to the cloud, Imagine Communications today announces its partnership with Vizrt — integrating its Viz Vectar Plus cloud […]
Amagi, a global provider of cloud-based SaaS technology for broadcast and connected TV, has announced the general availability of its broadcast-grade cloud playout product, Amagi Cloudport, on Google Cloud Marketplace. […]
Technology managers from Sinclair Broadcast Group, WarnerMedia, Amagi and Grass Valley will talk about their progress at designing IP and cloud playout operations during a TVNewsCheck Working Lunch Webinar. Set for Thursday, Jan. 21, at 1 p.m. ET, the webinar’s speakers will be (clockwise from upper right): Matt Azzarto, director of media technology, Production Engineering Group, WarnerMedia; Srini Srinivasan, co-founder, Amagi; Walid Hamri, senior director of media systems at Sinclair Broadcast Group; moderator Glen Dickson, TVNewsCheck contributing editor, and Karl Mehring, senior director of product management for playout at Grass Valley. Please register here to join the webinar.
Exclusives
Broadcasters such as Sinclair and Vice are increasingly shifting playout functions to cloud platforms, seeking more flexibility and agility there and testing the waters with disaster recovery strategies, OTT channels and diginets. “In the cloud, you can build up a whole separate system in parallel, test it, then cut over to it,” says one consultant.
Why Cloud Playout Is A Game Changer
SES Video’s Frank Hoffmann: “As the business environment becomes more complex and challenging, broadcasters have a greater need to adapt and be flexible. Cloud-based video solutions for services like playout are seen as a promising way to achieve this flexibility and easy scalability — the idea being that using cloud playout will allow media companies to launch “pop-up channels” faster, deliver traditional and OTT content more efficiently, and ensure they have a low-cost, reliable disaster recovery strategy in place.”
