AT&T Xandr advertising unit said it acquired Clypd, adding more advanced TV capabilities to its existing digital and addressable business. Clypd is used by broadcast and cable programmers to serve relevant advertising to viewers using audience and other data.
SpotX, a global video advertising and monetization platform, together with Clypd, an audience-based sales platform for television advertising, today announced a plan to integrate their platforms and build products that focus on audience efficiencies and solve for the current state of media fragmentation across linear TV and over-the-top (OTT). The companies say the collaboration allows […]
Clypd, a supply-side platform for programmatic TV advertising, on Wednesday announced a partnership with Discovery Communications, the cable programmer that’s home to channels such as Discovery Channel, TLC, Animal Planet and more. As a result of the partnership, Discovery Communications will make some of its TV inventory available for programmatic buying via Clypd.
A new advertising platform is set to inject automation into the buying of television commercials, thereby replacing the mechanics of an industry that still sells ads the old-fashioned way. Software company Clypd is launching a system that lets media partners sell commercial television space using the same tools that deliver ads online. Clypd and partners like Cox Media said this is the first step to a programmatic television future.