Big OTT Question: Whether To Build Or Buy
Panelists from a range of news organizations explain how they decided if they should build or buy the technology necessary to launch their streaming services.
CNN three years ago launched CNNgo as a digital-streaming extension to its core TV service — available only to pay TV subscribers. Now the Turner-owned news cabler is shfiting gears to expand CNNgo’s reach to “cord-nevers” with longer-form original productions that are free to anyone, whether or not they have a cable or satellite TV subscription.
The CNN App That Will Change TV
I have seen the future of TV, and it is CNNgo. If the mere mention of a digital extension to a network triggers reflexive skepticism, that’s understandable; all they really do is just mimic linear channels or on-demand libraries. But CNNgo, currently available at no extra charge to participating pay TV providers, is a rare example of actual innovation. I sampled it during a 10-day free trial that that left me craving more when it ended last week.
CNNgo is the network’s attempt to break the linear model for broadcast television.
