The study will explore innovations in measurement, currency, data and metrics across the local TV and video marketplace.
The Coalition for Innovative Media Measurement (CIMM), a U.S.-based collaboration of companies focused on promoting innovation and best practices in media measurement, metrics and data, today added Comcast Advertising VP […]
Three important ad trade bodies – the Association of National Advertisers, the American Association of Advertising Agencies, and the Advertising Research Foundation’s Coalition for Innovative Media Measurement (CIMM) – Thursday said they are fielding a new study to “explore the industry’s transition to a multi-currency TV market in the U.S.” The study comes as a perfect storm of developments have led up to a Babel-like 2022-23 upfront marketplace, in which a variety of “alternate” currencies are being promoted alongside the industry’s legacy currency — Nielsen — and not one of them currently is accredited by industry self-regulatory body, the Media Rating Council.
The Coalition for Innovative Media Measurement is developing a guide to converged TV measurement providers in the United States. CIMM is working with The Project X Institute and TVRev on the guide, which aims to provide profiles and objective comparisons of the capabilities and services offered by all industry players offering cross-platform TV and video audience measurement services, including all forms of linear and streaming across all devices.
The Coalition for Innovative Media Measurement (CIMM), a division of the Advertising Research Foundation, this morning said it is launching new research to “better understand how time is spent across every platform available on TVs today.” The initiative, dubbed the “Passive TV Measurement Study,” will explicitly look at how American consumers spend time with linear TV as well as OTT (over-the-top internet-connected) devices, smart TV apps and video game consoles.
Looking to find standard data formats for ad campaigns, the Coalition for Innovative Media Measurement, along with Ad-ID, Advertising Research Foundation, IRI, and Kantar, will launch a joint initiative.
Exclusives
The Coalition for Innovative Media Measurement and Society of Motion Picture and Television Engineers continue to work toward joining a pair of identifiers for ad and video content, Ad-ID and EIDR. The goal is to create an industry coding standard using the two, which identify advertising and movie/TV content, respectively.
Arbitron is working to become a leading option in cross-media measurement through a recent trial it conducted with the Coalition for Innovative Media Measurement (CIMM) and other efforts. It wants to “make sure we have a seat at the table once the money starts to flow in a significant way.”
The Coalition for Innovative Media Measurement — a consortium of media and advertising companies that includes AT&T, Microsoft, News Corp., Time Warner and Comcast, among others — said it will conduct two pilot tests with Arbitron and ComScore aimed at monitoring the behavior of so-called three-screen users who watch video with a bevy of different devices.
