In response to critics who’ve blamed Coca-Cola Co.’s sugary drinks for the global obesity epidemic, the beverage maker vowed to slash advertising to children.
Coca-Cola looks to focus its TV ad spending on so-called DVR-proof events, while buttressing them with 360-degree campaigns. With ad-skipping rampant, the company has lost faith in the effectiveness of traditional ads in comedies and dramas, save for certain key broadcasts.
