The Advanced Television Systems Committee has voted to approve the “Bootstrap” mechanism of the ATSC 3.0 as a full standard for the physical layer of the next-gen TV system.
Former NAB CTO Kevin Gage has been named EVP of ONE Media, Sinclair Broadcast Group’s joint venture that is developing technology it hopes will become the ATSC 3.0 next-gen TV transmission standard.
Any new broadcast TV technical standard must “harmonize” with the standards used by wireless mobile operator and the white space spectrum user communities, according to Sinclair’s tech guru Mark Aitken. That’s why Sinclair is working on an alternative to ATSC 3.0 along with Coherent Logix. Their joint venture, ONE Media, will create a platform that relies on software-defined radios in consumer devices ranging from LTE mobile phones to tomorrow’s TVs to make updates possible so TV stations don’t get locked into a standard that quickly becomes obsolete.
The new joint venture between Sinclair Broadcast Group and Coherent Logix, ONE Media, plans to develop what it’s calling the Next Generation Broadcast Platform that it feels is needed to address issues that ATSC is not. Sinclair’s Mark Aitken said: “ATSC does not offer a place for how we, as an industry, can work to shape regulation and work with all of the government bodies to make a next-generation system happen.”