WPP Creates New Unit For Colgate-Palmolive

It has set up Team Detroit, Team Mazda, Team Lincoln, and teams for MillerCoors and Bank of America. And now, WPP is adding one more to that list: a team dedicated to longstanding client Colgate-Palmolive.The unit, which will merge account teams at Y&R, Wunderman, VML, MEC and GHG will be called Red Fuse Communications.