TV Online Views Can Alter Marketing Plans

TV-related consumer activity online — especially when it comes to interaction with TV networks’ Web areas — increasingly has strong results when it comes to conversion to watching traditional TV viewing.

ZenithOptimedia In Deal To Improve Targeting

ZenithOptimedia has made an agreement to gain proprietary access to data from digital ad company Collective that could help the agency group better target TV viewers, based on their online behavior. Analytics opportunities include finding TV content favored by people who are in the market for a particular product or have done something specific online.

Collective Buying Video Ad Firm Web TV Enterprise