Ad sales have been “remarkably strong” following last year’s cancellation. Turner and CBS have now had an entire year to prepare for the return of March Madness, which is going to look a little different from 2019. All 67 games will be staged entirely in Indiana, and 10 production teams will work the event, up from the usual eight.
With the tournament about to begin, broadcasters, publishers and other businesses need to be wary about potential claims arising from their use of terms and logos associated with the tournament, including the well-known marks March Madness®, The Big Dance®, Final Four®, Women’s Final Four®, Elite Eight® and The Road to the Final Four® (with and without the word “The”), each of which is a federally registered trademark.
The NCAA’s women’s basketball oversight committee and men’s basketball oversight committee jointly agreed on Tuesday to propose Nov. 25 as the start date for the 2020-21 college basketball season. Nov. 25 is the day before Thanksgiving. The proposal will be sent to the Division I Council, which is scheduled to meet on Sept. 16.
After 40 years as the voice of college hoops on ESPN, Dick Vitale seems to be just getting started. “I want to do this until I’m 100!” he says.
CBS said its sports division will stream select games from its 2013-14 college basketball schedule on CBSSports.com and the CBSSports mobile app for iPhone, ipad and Android, the second season the network would make the games available in such fashion.
CBS Sports will again simulcast a run of college hoops games gratis on the Web and mobile devices, while adding a social-media component. A series of live games from three conferences — highlighted by Kentucky-Louisville and the Big Ten championship — will be available.