Disney Ad Sales announced that it has locked in 13 brands as sponsors for its telecasts of College Football Playoff and other post-season bowl games as the rise in COVID-19 cases cancels some contests and raises questions about whether others will be played since five have already been canceled.
Clemson’s blowout victory over Alabama in the College Football Playoff drew a 14.6 overnight rating for ESPN across its multiple-channel broadcast, the lowest-rated title game in the 5-year-old postseason system.
