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More Disruptors For TV’s Attention
Modern marketers face the struggle of ever-fragmenting ways of getting in front of consumers. Television needs to accept that reality. Its advertisers need to use it in concert with other platforms, particularly social, and that will inevitably siphon off some of its advertising revenue. But TV still has the power to play that orchestrating role if it’s not too belligerent or myopic to pick up the baton.
