Fundraising efforts by Colorado’s broadcasters, led by the Colorado Broadcasters Association, raises more than $220,000 in relief money.
TV stations covering the wildfires were all over the airwaves and Internet as the blazes caused mass evacuations, destroyed acres of forest and wiped out 600 homes. For many of the people who covered this story, mustering the ability “to keep going” had an emotional component as well. That is particularly true for the Colorado Springs news crews, some of which lived in the Waldo Canyon fire’s path. Now the Colorado Broadcasters Association has produced PSAs in support of the Red Cross and local firefighters.