Comcast Spotlight, the advertising sales division of Comcast Cable, is launching Comcast Spotlight TV Ad Planner, a self-service buying option. The service is geared toward letting small business owners and local advertisers plan, design and manage advertising campaigns within a more affordable and flexible framework.
Comcast Spotlight, the ad-sales division of Comcast Cable, named Melanie Hamilton as VP, national sales. An 11-year veteran of Google, Hamilton was most recently the internet giant’s head of industry for the telecom sector and led its AT&T account.
Comcast Spotlight, the ad sales arm of Comcast Cable, on Tuesday announced it has struck a partnership with sell-side platform (SSP) Rubicon Project to create a private exchange. Comcast will also sell some of its ad space via an open exchange.
In another deal that involves cable operators joining with competitors on the local ad sales front, Comcast will represent AT&T U-verse in 20-plus markets starting in June.
