San Diego’s annual Comic-Con, slated for July 23-26, has been canceled due to concerns over the coronavirus. The show is an important promotional stop for Hollywood television shows and films.
Once a small gathering for people who enjoyed reading comic books, Comic-Con has grown into the ultimate pop culture expo with panels on every form of media you can think of. The festival is key in building buzz for new TV shows.
The annual convention has become a must-attend event for old and new TV shows, and not just the sci-fi ones, to make an impression on an influential audience.