Broadcasters have largely steered away from enabling audience commenting on their digital platforms, but emerging AI moderation tools and a business case for fostering engagement via comments may prompt some to reassess.
There’s a growing debate over whether local news outlets should keep online comments—and just how to keep such comments civil. Countless newsrooms rely on comments sections and social media to foster community engagement and drive traffic to their sites, but those platforms are too frequently hosts to hate, bigotry, threats and damaging content.