TVB COMMENTARY
My Commercial Has A First Name…
While the majority of viewers watch TV live, there are a few who use commercials as a timing device while they’re doing other things. They’ll listen to the audio, monitoring the broadcast until the commercials are over, then go back to watching the program. For people who might not give the commercial their full attention, the jingle is the most likely message that they’ll pick up on. And it’s going to be the stickiest.
