EXECUTIVE SESSION WITH MARIA LUISA FRANCOLI
Broadcast TV Still Go-To Community Medium
The CEO of Havas Media North America ($2.7 billion in 2009 billings) says media buyers are targeting communities of all sorts and TV stations are still one of the best ways of reaching the geographic kind. In buying all media, she says, she would like to see more consistent audience measurement, and find ways of eliminating some of the transactional costs.
