Community Portals Should Stand Alone

Terry Heaton: “While I’ve always been a fan of community portals, I’ve been outspoken about letting the TV station keep its own brand-extension site, for the reasons Albritton is now stating. Local media companies need sites to which they can refer and have those sites associated with their brands. Community portals should be stand alone businesses, and it’s sad to see something as far along as lose its hard-fought footing in trying to accomplish something it never should have been expected to accomplish in the first place.”