TV Still Top, But Viewing Varies By Age

According to Nielsen’s first-quarter 2016 comparable metrics report, TV is still the preferred choice for overall viewing, and is the most heavily consumed platform among adults of all ages. TV continues to play a role in shaping our experiences of live historical events, as consumers continue to watch television as they watch history unfold. In fact, Live+DVR/time-shifted TV viewing accounts for 47% of the total average audience among adults 18+.

Nielsen Debuts New Comparable Metrics

Nielsen has released its first Comparable Metrics Report, which is intended to simplify comparisons across all media platforms. The report focuses on how many adult consumers access a given platform or content type in an average week. Nielsen measures its total usage of different media platforms among adults by age, race, and ethnicity — as well as breaking out digital measurement into video, streaming audio, and social networking.