While issues such as attribution, addressability and automation remain challenging, multimedia spot television campaigns are still about relationships and results, leaders from E.W. Scripps, Graham Media, Nexstar, dentsu X and Compulse told a TVNewsCheck webinar last week.
TVNewsCheck‘s Michael Depp talks with Martin Kristiseter, managing director of Sinclair-owned Compulse, about the agency’s unusual pairing of digital marketing services with OTT agency services and the thinking behind it.
Sinclair Broadcast Group and its advanced marketing services company Compulse have picked Oracle Moat to measure media performance across more than 300 digital properties. Oracle Moat Analytics will help advertisers determine traffic metrics, viewability metrics and brand safety rates for ad campaigns.
Being the in-house agency for broadcast giant Sinclair Broadcast Group wasn‘t ambitious enough for Compulse. As media companies and advertisers look to dive deeper into advanced advertising, Compulse has been working to become a marketing technology company that services the industry, not just Sinclair.
With the release of Compulse 360 software for digital media, Compulse, Sinclair’s digital arm, offers purpose-built tech, expert managed services and transparent pricing designed to let clients run local campaigns at scale.