Block Stations Add Comscore Measurement

The station group will use Comscore local television ratings and Advanced Automotive data at its television stations in Louisville, Ky.; Decatur, Ill.; and Lima, Ohio.

Sinclair, Comscore Team For OTT Ad Reporting

Its Compulse360 platform will provide local CTV and OTT advertisers with advanced daily campaign reporting powered by third-party measurement from Comscore.

Comscore Stock Drops 18% On Investment News

News of Comscore securing a big private placement investment didn’t help its stock price on Tuesday, as the media measurement company shares sank a whopping 18% on Tuesday to close at $6.10.

Comscore, MediaScience Enter Research Partnership

Comscore and MediaScience, a provider of scientific, lab-based measurement of consumer interaction with media and advertising, are joining forces to provide “deeper insights on how advertising works in the digital era.” Through this partnership, Comscore and MediaScience will produce research that addresses how and why cross-platform advertising works, as well as measurement of audience size, behavior, engagement […]

Comscore Announces $20M Private Placement

Comscore said today that it entered into a definitive agreement with an institutional investor for approximately $20 million of Comscore common stock and the issuance of four series of warrants, with the potential to increase to approximately $50 million within 12 months. The transaction is anticipated to close on or about June 26, subject to customary closing conditions. Dale Fuller, […]

Comscore And Dish Media Surpass 100 Dish And Sling TV Cross-Platform Addressable Ad Campaigns

Comscore announced today that Dish Media has completed more than 100 addressable advertising campaigns across Dish and Sling TV platforms, using Comscore as currency. Comscore first partnered with Dish in January 2018 as one of the first third-party companies to offer services that measure addressable television impressions across all platforms, including OTT. Dish was one of the […]

TVN’S OTT NEWS SUMMIT

Navigating The Wild West Of OTT Measurement

With no common measurement data, OTT services are playing by multiple rule books, broadcast executives say at TVNewsCheck’s OTT News Summit.

John K. Martin Jr. Joins Comscore Board

The former Turner and Time Warner exec succeeds GroupM Worldwide Chief Digital Officer Rob Norman.

Comscore Expands Deal With Lockwood

A new long-term agreement adds four newly-acquired Lockwood stations and renews a fifth.

5 Firms Pioneer 3.0 Audience Measurement

At the Phoenix Model Market next-gen TV pilot project, Comscore, Kantar Media, Nielsen, Verance and Yotta Media Labs are studying how ATSC 3.0 can provide broadcasters with more granular and more actionable information since it offers many measurement options.