Spectrum Reach, the advertising sales business of Charter Communications, will use Comscore as its preferred source for local audience measurement currency, beginning in its Southeast region. “The industry is ripe to move past traditional measurement models of age and gender to more data-driven, audience-based metrics,” said Beth Plummer, Spectrum Reach SVP-chief revenue officer. “Spectrum Reach believes […]
A year after Nielsen left the field of digital out-of-home media measurement, one of the field’s highest profile suppliers, GSTV (Gas Station TV), has signed with Comscore to utilize its fledgling place-based media audience measurement service. As part of the agreement, Comscore said it will report digital ad impressions, reach and frequency for each market and demographic GSTV sells as part of its national video advertising network.
Since the pandemic, many TV stations are facing measurement and under-delivery issues that they fear will only be compounded by Nielsen’s inclusion of BBO homes in October. While Nielsen is working to improve the sample, the uncertainty has some broadcasters turning to less Nielsen-reliant alternatives. Note: This story is available to TVNewsCheck Premium members only. If you would like to upgrade your free TVNewsCheck membership to Premium now, you can visit your Member Home Page, available when you log in at the very top right corner of the site or in the Stay Connected Box that appears in the right column of virtually every page on the site. If you don’t see Member Home, you will need to click Log In or Subscribe.
Comscore, taking another swipe at ratings rival Nielsen, said its local-market data shows that during the pandemic, TV usage climbed starting last March, then decreased, but still finished the year higher than in 2019. Nielsen has been under fire for under-counting viewing with its panel-based data showing that TV usage was lower during the pandemic.
Comscore has signed the first media company to participate in its national addressable TV programmer measurement trials: WarnerMedia. Under the agreement, which began in late 2020, WarnerMedia is the first to test Comscore’s program, which allows publishers to execute and measure their national linear addressable inventory across multiple MVPD and connected TV providers for the first time.
Comscore posted a loss in the first quarter, but reported a small increase in revenue. The report follows Comscore resetting its finances with a $204 million investment from Charter, Qurate Retail and Cerberus. The first quarter net loss was $36.4 million, or 49 cents a share, compared to a $13.2 million loss, or $19 cents a share, a year ago. The 2021 loss includes a $15.3 million non-chase charge related to the recapitalization.
The new contract extends ViacomCBS’s portfolio rights for linear television currency.
Comscore today announced a new agreement to provide Fort Myers Broadcasting Co. with Comscore’s local TV measurement currency across their Southwest Florida television stations, including CBS affiliate WINK Fort Myers-Naples, Fla. WINK produces more than 60 hours of news coverage each week. “Southwest Florida is the fastest growing area of the Sunshine State and Ft. […]
Comscore today announced a renewed agreement to provide CoxReps with full-service ratings and impressions information for all local TV markets, including Comscore’s Advanced Automotive Demographics segments. “CoxReps is very pleased to renew our longstanding partnership with Comscore Local,” said Ann Hailer, COO, CoxReps. “The reliable and thorough audience information that Comscore provides gives our sellers the data they need to showcase the […]
Comscore today announced an agreement to provide Ovation, an American television network dedicated to celebrating and supporting all forms of art and culture, with Comscore’s industry-leading video-on-demand (VOD) audience measurement. Under the agreement, Ovation will have access to Comscore OnDemand Essentials, Comscore’s currency measurement service for VOD, in the U.S. to better understand precise census-level measurement of VOD programming and leveraging […]
The drop to $90 million came primarily from lower syndicated digital and movie revenue offset by increases in custom marketing solutions and Activation.
Comscore reported a fourth quarter loss as the company prepared to close a deal that promises to wipe out the measurement company’s debt. The company said it lost $13.2 million, or 18 cents a share, in the quarter, compared to a loss of $21.4 million, or 31 cents a share, a year ago. Revenue dropped to $90 million from $95.2 million a year ago.
Comscore today announced that the US Patent and Trademark Office has granted it a patent on its System and Method for Analyzing the Effectiveness of Content Advertisements (U.S. Pat. No. 10,929,871). This patent covers Comscore’s process of determining the effectiveness of Connected TV, over-the-top and other video advertisements by correlating exposure to presented advertisements with the subsequent viewing […]
Comscore has signed a new agreement with LightQuest Media, which is the agency of record for Victory Channel, a national network that is the media outreach of Kenneth Copeland Ministries. Under the agreement, LightQuest Media and Victory Channel will now have access to Comscore’s granular advanced audience information — contained in Comscore’s TV Essentials (TVE) solution — to support its mission of serving leading […]
Comscore today announced a renewal agreement with Ellis Communications’ independent KDOC Los Angeles. Under the terms of the agreement, Ellis will continue to use Comscore’s local TV measurement currency and its advanced audiences. “Having stable and reliable measurement is crucial for KDOC. Comscore’s measurement of the Los Angeles market via millions of households provides KDOC with the precise, representative and dependable measurement that we need to understand […]
Comscore, whose weak financial position has hampered its ability to compete as a provider of media measurement, has wiped out its debt with a $204 million strategic investment from Charter Communications, Qurate Retail and Cerberus. In addition to cleaning up its balance sheet, the deal gives Comscore access to data that will help it provide the new types of audience and impression based measurement that are being demanded by a changing media and advertising industry.
The new contract covers 22 markets, with Comscore’s local television currency serving as its exclusive selling and posting currency in 18 markets.
The group owner is now using Comscore local TV currency exclusively in 87 of its 94 markets.
On a day that witnessed a sharply rising price for Comscore’s stock, the media-measurement company has struck an agreement with Anzu, a mobile in-game advertising company. With the deal announced Monday, advertisers will be able to measure in-game advertising campaigns in real-time and evaluate their campaigns.
Comscore, which has been in a strategic review since last year, said Monday it is in advanced discussions on a transaction with an anchor investor. The company reported a net loss and lower revenue in the third quarter.
The deal covers measurement services for Weigel Broadcasting’s eight stations in Milwaukee and South Bend, Ind.
Comscore today announced the renewal of its local OTT measurement partnership with Sinclair Compulse360, a local OTT content and advertising platform. As a part of this agreement, Comscore will provide currency-grade, independent third-party validation and measurement for all of Compulse360’s OTT campaigns, with both local market and national volume reported for their clients “We launched […]
It reports a lower net loss for the second quarter of $10.4 million, or $(0.15) per share, compared to a net loss of $279.5 million, or $(4.61) per share reported in the year-ago quarter.
New research from Comscore shows a continued year-over-year increase in video on demand (VOD) transactions as millions of Americans seek entertainment during the COVID-19 pandemic. However, overall consumption for May 2020 declined compared to the previous month, suggesting that consumption may be gradually returning to pre-pandemic levels. Looking at YOY change by key genres, several VOD categories have […]
Comscore today announced that it has just reached a milestone of 1,000 local television station clients for its local television measurement currency and its advanced demographics. This achievement was reached in the same year that Comscore celebrates 10 years of providing local television measurement to the industry. Since its launch in 2010, Comscore says its local television measurement solutions “have transformed […]
Comscore today announced an agreement to provide Cox Media Group with TV measurement in six new markets: Syracuse, N.Y.; Spokane, Wash.; Idaho Falls, Idaho; Eureka, Calif.; Binghamton, N.Y.; and Alexandria, La. Additionally, the agreement extends TV measurement in Yuma, Ariz.; Medford, Wash.; Yakima, Wash.; and Greenwood, Miss. Cox Media Group will be using Comscore’s local television currency including the Automotive Audience segments, allowing it to plan, transact and evaluate the value […]
Comscore research shows local TV consumption levels in markets with stay-at-home orders remain up between 13% and 15% year over year, while markets with lifted restrictions returned to near pre-pandemic levels.
Comscore registered a net loss of $13.2 million, or 19 cents a share, compared to a loss of $27.5 million, or 46 cents a share, a year ago.
Comscore today announced an agreement to provide CoxReps with full-service ratings and impressions data for all local TV markets, including Comscore’s Advanced Automotive Demographics segments. “We are happy to be reaffirming our long relationship with Comscore’s Local team,” said Ann Hailer, COO, CoxReps. “Comscore’s ability to offer targeted automotive, political and consumer data enables CoxReps to provide superior national sales representation for […]
Working with partners including Nexstar, Comscore says the new service provides preliminary ratings within 48 hours of a telecast to “empower local TV to plan and evaluate with more immediacy.”
A Comscore analysis of preliminary data from five of the top 25 markets, show that viewing levels are up nearly 10% at 6 a.m. this year compared to a year ago, and that growth continues as the day progresses.
Comscore today launched an Epidemic brand safety segment aimed specifically at protecting brands from having their advertising appear in coronavirus and epidemic-related content. It says this new protection gives advertisers the ability to fine-tune their brand safety applications based on risk tolerance amid a rapidly-evolving pandemic. Comscore says its new brand suitability offering lets advertisers pursue their […]
The new solution matches advanced audience segments to congressional districts to help TV stations optimize political advertising sales.
Comscore, in what it called an industry-transforming deal, has reached an agreement with Comcast to integrate set-top-box viewing data from Comcast homes into its local and national measurement services.
The major reason for the drop to $95.2 million was the company’s Ratings and Planning division, which recorded $66.8 million in revenue, compared to $74.8 million in the year-ago quarter that Comscore attributed to a decline in revenue from syndicated digital products and national TV. This was partially offset by local TV revenue, which increased 35% from the year-ago quarter.
Comscore today announced that it has signed a renewal agreement to provide BuzzFeed with digital audience measurement. This one-year deal means BuzzFeed will have continued and expanded access to Comscore’s Media Ratings solution, including video and YouTube measurement tracking.
The agreement sees 27 CBS-owned stations in 17 major U.S. markets continuing their use of Comscore local ratings currency.