The station group will use Comscore local television ratings and Advanced Automotive data at its television stations in Louisville, Ky.; Decatur, Ill.; and Lima, Ohio.
Its Compulse360 platform will provide local CTV and OTT advertisers with advanced daily campaign reporting powered by third-party measurement from Comscore.
News of Comscore securing a big private placement investment didn’t help its stock price on Tuesday, as the media measurement company shares sank a whopping 18% on Tuesday to close at $6.10.
Comscore and MediaScience, a provider of scientific, lab-based measurement of consumer interaction with media and advertising, are joining forces to provide “deeper insights on how advertising works in the digital era.” Through this partnership, Comscore and MediaScience will produce research that addresses how and why cross-platform advertising works, as well as measurement of audience size, behavior, engagement […]
Comscore said today that it entered into a definitive agreement with an institutional investor for approximately $20 million of Comscore common stock and the issuance of four series of warrants, with the potential to increase to approximately $50 million within 12 months. The transaction is anticipated to close on or about June 26, subject to customary closing conditions. Dale Fuller, […]
Comscore announced today that Dish Media has completed more than 100 addressable advertising campaigns across Dish and Sling TV platforms, using Comscore as currency. Comscore first partnered with Dish in January 2018 as one of the first third-party companies to offer services that measure addressable television impressions across all platforms, including OTT. Dish was one of the […]
With no common measurement data, OTT services are playing by multiple rule books, broadcast executives say at TVNewsCheck’s OTT News Summit.
The former Turner and Time Warner exec succeeds GroupM Worldwide Chief Digital Officer Rob Norman.
A new long-term agreement adds four newly-acquired Lockwood stations and renews a fifth.
At the Phoenix Model Market next-gen TV pilot project, Comscore, Kantar Media, Nielsen, Verance and Yotta Media Labs are studying how ATSC 3.0 can provide broadcasters with more granular and more actionable information since it offers many measurement options.