The new data is designed to provide media buyers and sellers with deep ad campaign and inventory insights.
The new agreement brings Comscore’s linear TV and local mobile and desktop insights, as well as its political, automotive and consumer targeting segments to all NBC and Telemundo owned stations.
Viamedia, the local and video and digital advertising platform, has signed an expanded deal with measurement firm Comscore, making it the exclusive TV currency in 72 out of 73 of the company’s local markets.
A new multi-year agreement brings Comscore’s linear and non-linear measurement to all Nexstar markets.
The station group will exclusively use Comscore’s local TV currency in 80 of its 91 markets.
In an email to media agencies obtained by TVNewsCheck, Gray VP of National Sales Becky Meyer says it will allow its current contract with Nielsen to expire on Dec. 31 because “it does not have sufficient confidence in the new methodology.”
Dish Network and its virtual MVPD Sling TV are the latest to join up with Comscore’s ongoing beta trial for its new Comscore Campaign Ratings ad measurement platform. The ad inventory for both Dish and Sling TV’s live linear programming and video on-demand will be part of the beta. Dish is the first pay TV provider to join the program, and Comscore said Dish Media’s inclusion broadens the measurement to include addressable and linear ads.
Twenty-five of the 26 largest markets that now rely solely on Local People Meters are not expected to get the added benefit of Portable People Meters until January. “It’s a strange state of flux,” says Katz Media’s Stacey Schulman. “We’ve got multiple methodologies — different things added and subtracted. And a lot of data [for larger markets] that was supposed to be received in the summer will start to come out in January.”
The cable company is the latest media firm to sign on to Comscore Campaign Ratings, Comscore’s new cross-platform video ad measurement solution.