Twenty-five of the 26 largest markets that now rely solely on Local People Meters are not expected to get the added benefit of Portable People Meters until January. “It’s a strange state of flux,” says Katz Media’s Stacey Schulman. “We’ve got multiple methodologies — different things added and subtracted. And a lot of data [for larger markets] that was supposed to be received in the summer will start to come out in January.”
The cable company is the latest media firm to sign on to Comscore Campaign Ratings, Comscore’s new cross-platform video ad measurement solution.
This week, comScore announced it was updating MyMetrix Explore, its dynamic data exploration and visualization tool, by unifying its core digital data into a unified interface. The update consolidates all types of content and media types and provides a holistic view of digital media consumption for publishers and advertisers.
The two create new segments designed to allow brands and agencies to extend their TV advertising reach and build frequency with mobile and desktop.
According to documents filed with the Securities & Exchange Commission, Sarah Hofstetter, who is joining comScore as president on Oct. 4., will receive an annual base salary of at least $450,000 under a three-year deal with the measurement company. As part of her deal, she gets an $875,000 signing bonus.
The former CEO and chairwoman of marketing agency 360i joins the measurement firm in October, reporting to CEO Bryan Wiener, responsible for the company’s commercial strategy, including marketing and sales, as well as its Movies Reporting & Analytics group.
ComScore is preparing to launch a new product that measures ad views across platforms like TV and mobile, the first big move by new Chief Executive Bryan Wiener, who has been charged with turning around the beleaguered business. With the new Campaign Ratings tool, comScore aims to provide advertisers with a more realistic report of who is watching their ads by measuring viewers who see an ad on any device