Comscore Cuts 2Q Net Loss to $5.1M

Comscore said it reduced its second-quarter net loss as revenues rose 4.3%. The measurement company lost $5.1 million, or 10 cents a share, in the quarter, compared to $87.7 million, or 28 cents, a year ago. Adjusted earnings before interest, taxes, depreciation and amortization was $6.5 million, up from $2.6 million. Revenue was $91.4 million, up from $87.7 million.

Comscore Consumer Intelligence To Be Used By Sinclair


Station Groups Eye Comscore As Nielsen Panel Problems Remain Unresolved

Continuing dissatisfaction with and distrust in Nielsen is leading stations, agencies and brands to seek measurement alternatives. Note: This story is available to TVNewsCheck Premium members only. If you would like to upgrade your free TVNewsCheck membership to Premium now, you can visit your Member Home Page, available when you log in at the very top right corner of the site or in the Stay Connected Box that appears in the right column of virtually every page on the site. If you don’t see Member Home, you will need to click Log In or Subscribe.

New Comscore CEO’s Annual Salary Pegged At $600,000

Jon Carpenter is also eligible for short-term incentives and gets 400,000 restricted stock units.

Comscore Names CFO Jon Carpenter Its New CEO

He’s tapped to succeed current CEO and executive vice chairman Bill Livek who is retiring.

Horizon Tests Comscore As Local TV Currency Alternative To Nielsen

The media agency announced today it will test Comscore’s local TV measurement for the 2023 media buying and planning period.

Outgoing CEO Bill Livek Buys $1.15M In Comscore Stock

Bill Livek, who announced plans to retire as CEO of Comscore at the end of 2022, bought 600,000 shares of Comscore stock for $1.15 million, according to a filing with the Securities & Exchange Commission. Livek purchased the shares on May 31 and June 1 for prices between $1.90 and $1.93 a share. He now owns 2.4 million shares of Comscore.


Comscore Cuts First Quarter Net Loss To $9.3 Million

The measurement company said its first quarter net loss was $9.3 million, or 14 cents a share, compared to a $36 million loss, or 49 cents a share, a year ago. Adjusted EBITDA rose to $6.8 million from $5.6 million. Revenues increased 4% to $94 million from $90.3 million a year ago.

Xandr Strikes Trial Deals With Six Measurement Companies

Building on more TV measurement tests from TV advertising sellers, Xandr, the advanced advertising/marketplace unit now owned by Microsoft, announced it has struck deals with six measurement companies in preparation for the upfront TV market. Comscore, EDO, Samba TV, TVision, VideoAmp, and 605 will work with Xandr’s buy- and sell-side advanced TV platforms — Invest TV and Monetize TV.

Comcast’s Ad Sales Unit Effectv Inks Local TV ‘Currency’ Deal With Comscore

Effectv, the local advertising sales division of Comcast Cable, has struck a deal with Comscore, for its local TV measurement product, to be a “new form of currency” for Comcast’s local cable TV advertising deals. With the deal, Effectv will use Comscore’s audience impression-based measurement product for local advertising clients.

Comscore and SMI Launch Cost-Per-Thousand Metric For National Linear TV Ad Spend

The Comscore/SMI eCPM solution provides unified metrics for evaluating, planning and optimizing audience-based campaigns on TV.

Comscore Creates New Ad ‘Currency’ Role, Taps Mediahub’s Daly To Fill It

At a time when the ad industry is developing and testing a variety of alternate currencies for planning and buying media, Comscore has chosen a long-time Madison Avenue media-buying exec as its first “vice president of currency.” Elizabeth Daly, who most recently was VP-group media director of video investment at IPG’s Mediahub Worldwide unit, has been named to lead Comscore’s “currency initiatives,” the company said.

Comscore CEO Bill Livek Is Retiring

The tumultuous measurement space is getting upended yet again: Bill Livek, Comscore CEO and executive vice chairman, plans to retire after more than four decades in media measurement. But the Comscore chief won’t be leaving quite yet. He’ll transition into the role of non-executive vice chairman after his successor is named and plans to serve through the completion of his term in mid-2024.


Comscore Reports $2.9M 4Q Net Income, Reversing Losses

Comscore, which has been losing money since problems cropped up in its financial reports five years ago, turned in positive net income of $29 million for the fourth quarter. Revenue was $96.5 million, up 7%.

DoubleVerify, Comscore Team Up To Verify, Measure Audiences

DoubleVerify and Comscore say they formed a partnership to verify and measure cross-screen ad campaigns.The new service combines DoubleVerify’s “Authentic Ads,” a metric that verifies ads are fully viewed by a real person in a brand-suitable environment, with Comscore’s Campaign Ratings cross-platform product, which provides data on deduplicated reach and frequency across TV, connected TV, desktop and mobile.

Media Rating Council Says Comscore Local & National TV Services Being Audited

The Media Rating Council, the industry’s measurement watchdog, said that Comscore’s national and local TV measurement products are currently in the accreditation process and are undergoing an MRC audit. The MRC said the update is part of an effort to be more transparent.

Comscore Renews, Expands Gray Television Deal

Comscore today announced a renewed and expanded agreement to provide Gray Television with the full suite of Comscore’s local market currency tools, including Comscore’s Advanced Automotive Demographics segments. Gray TV will now be using Comscore’s audience data as primary selling currency across 199 stations in 96 markets including its largest, Atlanta, and will serve as Gray’s […]

Entravision Adds Comscore In Palm Springs

Entravision will use Comscore’s next-generation linear audience measurement service as its local audience currency in Palm Springs, Calif. (DMA 146), where it owns KMIR. “Now is the ideal time to begin using Comscore’s local market currency in the Coachella Valley,” said Jeffery Liberman, Entravision president-COO. “Comscore has made large strides in the last few years […]

Comscore Kicks Off Single-Source Measurement Service, Joins WarnerMedia Efforts

Comscore is launching Comscore Everywhere, a single-source unified cross-platform measurement service. This comes as Comscore continues to work specifically with other media networks and companies — NBCUniversal, ViacomCBS, for example — in finding new measurement alternatives. One recent addition is an association with WarnerMedia, according to one report.

Comscore Vies With Nielsen With New Cross-Screen Measurement Effort

Comscore, a longtime rival to Nielsen in the business of measuring media audiences, is vowing to keep pace as advertisers seek new ways of counting viewers who watch their favorite shows in a dizzying array of new formats. Comscore said it would launch “Comscore Everywhere,” a measurement product that aims to count unduplicated audiences across various media and screens. The company, which expects to add new phases to the product throughout 2022, does so as Nielsen is working on a similar initiative, all part of a large-scale move by the media and advertising industries to use new technology to tabulate audience is more precise fashion and with more discrete methods.

Comscore Adds Social Media Capability By Buying Shareablee For $45M

Comscore said it acquired Shareablee, a measurement company that specializes in the social media space, for as much as $45 million on Thursday. Shareablee’s analytics are used by clients including Mondelez, GroupM,  ESPN, NBCUniversal and Vox Media.

Brian Pugh Named Comscore’s Chief Technology Officer

Comscore on Tuesday promoted Brian Pugh to chief information officer, a new post at the measurement company. Previously Comscore’s EVP of product technology, Pugh will be responsible for launching cost-effective technology-based products that ensure that the company’s data is secure and privacy-compliant. He will also oversee the accreditation of the company’s measurement services.

Comscore Pushing ‘Currency’ Status For 2021-22 Upfront

Comscore reported improved results for this year’s third quarter, and also took the opportunity to announce that it’s in talks to get its measurement solutions used as currency during the next television upfront. The company is “in the middle of discussions with national TV networks to use Comscore’s measurement, as currency especially, as we move into next year’s upfront market,” CEO Bill Livek told investors during the earnings call.

Univision Inks Exclusive Linear Deal With Comscore In 3 Markets

Univision has selected Comscore as its exclusive linear local audience measurement provider for Hispanic TV stations it is acquiring in Washington, D.C., and Tampa and Orlando, Florida. The companies said they will also work together to “refine” Comscore’s measurement capabilities to capture more of the Hispanic audience.

Comscore Goes Live With Measurement For YouTube And YouTube TV

Comscore said today it has begun measuring viewing across YouTube and YouTube TV across YouTube’s biggest platforms, including personal computers, mobile devices and connected TV. Comscore will be able to provide metrics for de-duplicated viewing of campaigns on YouTube and YouTube TV for advertisers and measure the co-viewing of content on CTV screens.

Comscore Aims To Start MRC Review Of Its TV Ratings Service Earlier Than Planned

Comscore said it is seeking to have its national and local TV measurement products audited by the the Media Rating Council earlier than previously planned. A process leading to potential accreditation of Comscore’s ratings service could begin as soon as October.

Comscore Teams With NewsGuard To Thwart ‘Misinformation’ Ad Buys

On the heels of a joint report estimating advertisers place $2.6 billion annually in digital media buys on publishers of misinformation, Comscore and NewsGuard are launching a new service to help thwart it. Comscore said it will integrate NewsGuard’s data into its pre-bid contextual targeting options for the demand-side platforms (DSPs) it works with, enabling advertisers and agencies to select custom NewsGuard segments that exclude publishers of misinformation from their ad buys.

Irwin Gotlieb, Other Comscore Directors, Buy More Shares

Gotlieb, who resigned as chairman of giant media buyer GroupM in 2018, bought 100,000 shares at $3.19 a share on August 11, bringing his holdings to $388,093 shares.


Comscore Posts $18.5M 2Q Net Loss

The second quarter loss was $18.5 million, or 28 cents a share, compared to a loss of $10.4 million, or 15 cents a share, a year ago. Revenue slid to $87.7 million from $88.6 million a year ago.

Fox Expands Relationship with Comscore

The new deal with Fox, which comes as networks and distributors have criticized Nielsen for under-counting viewing during the pandemic, includes ComScore’s TV measurement service.

Spectrum Reach Adds Comscore Local Audience Measurement Currency

Spectrum Reach, the advertising sales business of Charter Communications, will use Comscore as its preferred source for local audience measurement currency, beginning in its Southeast region. “The industry is ripe to move past traditional measurement models of age and gender to more data-driven, audience-based metrics,” said Beth Plummer, Spectrum Reach SVP-chief revenue officer. “Spectrum Reach believes […]

Comscore Pumps Up New OOH Measurement Service

A year after Nielsen left the field of digital out-of-home media measurement, one of the field’s highest profile suppliers, GSTV (Gas Station TV), has signed with Comscore to utilize its fledgling place-based media audience measurement service. As part of the agreement, Comscore said it will report digital ad impressions, reach and frequency for each market and demographic GSTV sells as part of its national video advertising network.


Measurement Woes Persist As Stations, Nielsen At Critical Juncture

Since the pandemic, many TV stations are facing measurement and under-delivery issues that they fear will only be compounded by Nielsen’s inclusion of BBO homes in October. While Nielsen is working to improve the sample, the uncertainty has some broadcasters turning to less Nielsen-reliant alternatives. Note: This story is available to TVNewsCheck Premium members only. If you would like to upgrade your free TVNewsCheck membership to Premium now, you can visit your Member Home Page, available when you log in at the very top right corner of the site or in the Stay Connected Box that appears in the right column of virtually every page on the site. If you don’t see Member Home, you will need to click Log In or Subscribe.

Trolling Nielsen, Comscore Says Its Local Data Has Been Consistent

Comscore, taking another swipe at ratings rival Nielsen, said its local-market data shows that during the pandemic, TV usage climbed starting last March, then decreased, but still finished the year higher than in 2019. Nielsen has been under fire for under-counting viewing with its panel-based data showing that TV usage was lower during the pandemic.

WarnerMedia First Media Company To Join Comscore’s Addressable TV Measurement Trial

Comscore has signed the first media company to participate in its national addressable TV programmer measurement trials: WarnerMedia. Under the agreement, which began in late 2020, WarnerMedia is the first to test Comscore’s program, which allows publishers to execute and measure their national linear addressable inventory across multiple MVPD and connected TV providers for the first time.


Comscore 1Q Loss Grows To $36.4 Million

Comscore posted a loss in the first quarter, but reported a small increase in revenue. The report follows Comscore resetting its finances with a $204 million investment from Charter, Qurate Retail and Cerberus. The first quarter net loss was $36.4 million, or 49 cents a share, compared to a $13.2 million loss, or $19 cents a share, a year ago. The 2021 loss includes a $15.3 million non-chase charge related to the recapitalization.

Comscore Renews, Expands ViacomCBS Deal

The new contract extends ViacomCBS’s portfolio rights for linear television currency.

Comscore Adds Sling TV Data In Expanded Deal With Dish

Comscore Sets New Ratings Deal With WINK Ft. Myers

Comscore today announced a new agreement to provide Fort Myers Broadcasting Co. with Comscore’s local TV measurement currency across their Southwest Florida television stations, including CBS affiliate WINK Fort Myers-Naples, Fla. WINK produces more than 60 hours of news coverage each week.   “Southwest Florida is the fastest growing area of the Sunshine State and Ft. […]

Comscore And CoxReps Renew Measurement Deal

Comscore today announced a renewed agreement to provide CoxReps with full-service ratings and impressions information for all local TV markets, including Comscore’s Advanced Automotive Demographics segments. “CoxReps is very pleased to renew our longstanding partnership with Comscore Local,” said Ann Hailer, COO, CoxReps. “The reliable and thorough audience information that Comscore provides gives our sellers the data they need to showcase the […]