The deal covers measurement services for Weigel Broadcasting’s eight stations in Milwaukee and South Bend, Ind.
Comscore today announced the renewal of its local OTT measurement partnership with Sinclair Compulse360, a local OTT content and advertising platform. As a part of this agreement, Comscore will provide currency-grade, independent third-party validation and measurement for all of Compulse360’s OTT campaigns, with both local market and national volume reported for their clients “We launched […]
It reports a lower net loss for the second quarter of $10.4 million, or $(0.15) per share, compared to a net loss of $279.5 million, or $(4.61) per share reported in the year-ago quarter.
New research from Comscore shows a continued year-over-year increase in video on demand (VOD) transactions as millions of Americans seek entertainment during the COVID-19 pandemic. However, overall consumption for May 2020 declined compared to the previous month, suggesting that consumption may be gradually returning to pre-pandemic levels. Looking at YOY change by key genres, several VOD categories have […]
Comscore today announced that it has just reached a milestone of 1,000 local television station clients for its local television measurement currency and its advanced demographics. This achievement was reached in the same year that Comscore celebrates 10 years of providing local television measurement to the industry. Since its launch in 2010, Comscore says its local television measurement solutions “have transformed […]
Comscore today announced an agreement to provide Cox Media Group with TV measurement in six new markets: Syracuse, N.Y.; Spokane, Wash.; Idaho Falls, Idaho; Eureka, Calif.; Binghamton, N.Y.; and Alexandria, La. Additionally, the agreement extends TV measurement in Yuma, Ariz.; Medford, Wash.; Yakima, Wash.; and Greenwood, Miss. Cox Media Group will be using Comscore’s local television currency including the Automotive Audience segments, allowing it to plan, transact and evaluate the value […]
Comscore research shows local TV consumption levels in markets with stay-at-home orders remain up between 13% and 15% year over year, while markets with lifted restrictions returned to near pre-pandemic levels.
Comscore registered a net loss of $13.2 million, or 19 cents a share, compared to a loss of $27.5 million, or 46 cents a share, a year ago.
Comscore today announced an agreement to provide CoxReps with full-service ratings and impressions data for all local TV markets, including Comscore’s Advanced Automotive Demographics segments. “We are happy to be reaffirming our long relationship with Comscore’s Local team,” said Ann Hailer, COO, CoxReps. “Comscore’s ability to offer targeted automotive, political and consumer data enables CoxReps to provide superior national sales representation for […]
Working with partners including Nexstar, Comscore says the new service provides preliminary ratings within 48 hours of a telecast to “empower local TV to plan and evaluate with more immediacy.”
A Comscore analysis of preliminary data from five of the top 25 markets, show that viewing levels are up nearly 10% at 6 a.m. this year compared to a year ago, and that growth continues as the day progresses.
Comscore today launched an Epidemic brand safety segment aimed specifically at protecting brands from having their advertising appear in coronavirus and epidemic-related content. It says this new protection gives advertisers the ability to fine-tune their brand safety applications based on risk tolerance amid a rapidly-evolving pandemic. Comscore says its new brand suitability offering lets advertisers pursue their […]
The new solution matches advanced audience segments to congressional districts to help TV stations optimize political advertising sales.
Comscore, in what it called an industry-transforming deal, has reached an agreement with Comcast to integrate set-top-box viewing data from Comcast homes into its local and national measurement services.
The major reason for the drop to $95.2 million was the company’s Ratings and Planning division, which recorded $66.8 million in revenue, compared to $74.8 million in the year-ago quarter that Comscore attributed to a decline in revenue from syndicated digital products and national TV. This was partially offset by local TV revenue, which increased 35% from the year-ago quarter.
Comscore today announced that it has signed a renewal agreement to provide BuzzFeed with digital audience measurement. This one-year deal means BuzzFeed will have continued and expanded access to Comscore’s Media Ratings solution, including video and YouTube measurement tracking.
The agreement sees 27 CBS-owned stations in 17 major U.S. markets continuing their use of Comscore local ratings currency.
Comscore today announced a new agreement to provide cable arts network Ovation TV with OnDemand Essentials, Comscore’s currency measurement service for video on demand. As an independent cable network, production and digital media company, Ovation TV is committed to “connect the world to all forms of art and artistic expression” including new seasons of Inside the Actors Studio, a […]
The Manship family-owned ABC affiliate in Harlingen is now using Comscore exclusively.
Comscore has promoted Carol Hinnant, a 15-year Comscore executive, to chief revenue officer. Hinnant will guide Comscore’s revenue-generating operations across the global digital, television, and cross-platform business, and will serve as a member of the company’s executive leadership team reporting to Chris Wilson, chief commercial officer. Hinnant has been the longtime leader for Comscore’s national television relationships and more recently has focused […]
The group owner is now using Comscore’s local TV currency exclusively in 83 of its 93 markets.
Comscore said today it will provide measurement services to Draper Media’s WBOC (CBS-Fox) and WRDE (NBC-Telemundo) Salisbury, Md. (DMA 136). “Comscore’s local television measurement solution, which delivers a massive and passive database of return path devices, provides the stable and reliable measurement we require to work with our agency and advertiser partners,” said Craig Jahelka, president, Draper Media. […]
The move follows Quincy Media’s adoption of the measurement service at its WXOW in La Crosse, Wis.
Troubled measurement company Comscore announced that Bill Livek has been named CEO as the company reported a loss for the third quarter and a decline in revenues.
Comscore and Premion have entered into an agreement for Comscore to be the measurement provider for Premion’s OTT offering. Part of Tegna Marketing Solutions, Premion is a CTV/OTT advertising platform enabling local, regional and national advertisers to reach desirable audiences in premium, long-form, live and on-demand video programming delivered across a broad array of streaming platforms and devices […]
Comscore has formed a new partnership with CTV Media to provide advanced regional and national audience data. “We have been impressed to see how Comscore has delivered on its commitment to providing superior local & national television audience measurement,” said Kathy Dixon, president of CTV Media. “Our focus is on providing data-driven media solutions to advertising agencies for […]
The SEC accuses the media analytics firm of overstating revenue by $50 million, making false statements about performance.
“In our current multiplatform world, everything is now being sold on an impression basis except linear TV,” says TVB President Steve Lanzano. “We want local TV stations and the ad agencies to be able to sell and buy that way, too. We have been working with the buying agencies for some time behind the scenes and now we are going public.”
Hudson MX, a cloud-based modern software company solving the problems of local media, and ratings provider Comscore, today unveiled a strategic partnership that will let buyers of local TV purchase inventory against IHS Markit (formerly Polk) automotive audiences at scale. Through Hudson MX’s AgencyCloud open APIs, Comscore’s IHS Markit automotive data will be seamlessly integrated into Hudson MX’s flagship […]
Comscore said that its plan to reorganize its technology, product and sales organization will cost the struggling measurement company $1.5 million to $2.5 million as it terminates 8% of its workforce.
Media-measurement company Comscore was hit with more negative news: The resignation of one of its board members, Paul J. Reilly. The next day, Aug. 15, Comscore stock closed down 17% to $1.48. The stock has tumbled over 92% year-over-year (August 2018 to August 2019) and is down 89% since January 2019.
Comscore will be the measurement and currency provider for Xandr’s Addressable offering, inclusive of DirecTV, Altice USA and Frontier. Xandr is AT&T’s advanced advertising and analytics company. The partnership is designed to give advertisers reliable third-party measurement across the leading national live linear addressable footprint. “We are excited to have Comscore as our addressable measurement partner,” said Dan Rosenfeld, Xandr VP of data strategy. “We’ve relied […]
Comscore, which reported a wider loss in the second quarter, said it is conducting a strategic review of the company. It was unclear whether the review could lead to the sale of all or part of the company. CEO Dale Fuller said during the company’s earnings call Tuesday that “we are looking at all strategic options for the company.”
The station group will use Comscore local television ratings and Advanced Automotive data at its television stations in Louisville, Ky.; Decatur, Ill.; and Lima, Ohio.
Its Compulse360 platform will provide local CTV and OTT advertisers with advanced daily campaign reporting powered by third-party measurement from Comscore.
News of Comscore securing a big private placement investment didn’t help its stock price on Tuesday, as the media measurement company shares sank a whopping 18% on Tuesday to close at $6.10.
Comscore and MediaScience, a provider of scientific, lab-based measurement of consumer interaction with media and advertising, are joining forces to provide “deeper insights on how advertising works in the digital era.” Through this partnership, Comscore and MediaScience will produce research that addresses how and why cross-platform advertising works, as well as measurement of audience size, behavior, engagement […]
Comscore said today that it entered into a definitive agreement with an institutional investor for approximately $20 million of Comscore common stock and the issuance of four series of warrants, with the potential to increase to approximately $50 million within 12 months. The transaction is anticipated to close on or about June 26, subject to customary closing conditions. Dale Fuller, […]
Comscore announced today that Dish Media has completed more than 100 addressable advertising campaigns across Dish and Sling TV platforms, using Comscore as currency. Comscore first partnered with Dish in January 2018 as one of the first third-party companies to offer services that measure addressable television impressions across all platforms, including OTT. Dish was one of the […]