comScore

Comscore, whose weak financial position has hampered its ability to compete as a provider of media measurement, has wiped out its debt with a $204 million strategic investment from Charter Communications, Qurate Retail and Cerberus. In addition to cleaning up its balance sheet, the deal gives Comscore access to data that will help it provide the new types of audience and impression based measurement that are being demanded by a changing media and advertising industry.

The new contract covers 22 markets, with Comscore’s local television currency serving as its exclusive selling and posting currency in 18 markets.

The group owner is now using Comscore local TV currency exclusively in 87 of its 94 markets.

On a day that witnessed a sharply rising price for Comscore’s stock, the media-measurement company has struck an agreement with Anzu, a mobile in-game advertising company. With the deal announced Monday, advertisers will be able to measure in-game advertising campaigns in real-time and evaluate their campaigns.

Comscore, which has been in a strategic review since last year, said Monday it is in advanced discussions on a transaction with an anchor investor. The company reported a net loss and lower revenue in the third quarter.

The deal covers measurement services for Weigel Broadcasting’s eight stations in Milwaukee and South Bend, Ind.

It reports a lower net loss for the second quarter of $10.4 million, or $(0.15) per share, compared to a net loss of $279.5 million, or $(4.61) per share reported in the year-ago quarter.

New research from Comscore shows a continued year-over-year increase in video on demand (VOD) transactions as millions of Americans seek entertainment during the COVID-19 pandemic. However, overall consumption for May 2020 declined compared […]

Comscore research shows local TV consumption levels in markets with stay-at-home orders remain up between 13% and 15% year over year, while markets with lifted restrictions returned to near pre-pandemic levels.

Comscore registered a net loss of $13.2 million, or 19 cents a share, compared to a loss of $27.5 million, or 46 cents a share, a year ago.

Working with partners including Nexstar, Comscore says the new service provides preliminary ratings within 48 hours of a telecast to “empower local TV to plan and evaluate with more immediacy.”

A Comscore analysis of preliminary data from five of the top 25 markets, show that viewing levels are up nearly 10% at 6 a.m. this year compared to a year ago, and that growth continues as the day progresses.

The new solution matches advanced audience segments to congressional districts to help TV stations optimize political advertising sales.

Comscore, in what it called an industry-transforming deal, has reached an agreement with Comcast to integrate set-top-box viewing data from Comcast homes into its local and national measurement services.

The major reason for the drop to $95.2 million was the company’s Ratings and Planning division, which recorded $66.8 million in revenue, compared to $74.8 million in the year-ago quarter that Comscore attributed to a decline in revenue from syndicated digital products and national TV. This was partially offset by local TV revenue, which increased 35% from the year-ago quarter.

The agreement sees 27 CBS-owned stations in 17 major U.S. markets continuing their use of Comscore local ratings currency.

The Manship family-owned ABC affiliate in Harlingen is now using Comscore exclusively.

The group owner is now using Comscore’s local TV currency exclusively in 83 of its 93 markets.

The move follows Quincy Media’s adoption of the measurement service at its WXOW in La Crosse, Wis.

Troubled measurement company Comscore announced that Bill Livek has been named CEO as the company reported a loss for the third quarter and a decline in revenues.

The SEC accuses the media analytics firm of overstating revenue by $50 million, making false statements about performance.

“In our current multiplatform world, everything is now being sold on an impression basis except linear TV,” says TVB President Steve Lanzano. “We want local TV stations and the ad agencies to be able to sell and buy that way, too. We have been working with the buying agencies for some time behind the scenes and now we are going public.”

Hudson MX, a cloud-based modern software company solving the problems of local media, and ratings provider Comscore, today unveiled a strategic partnership that will let buyers of local TV purchase inventory […]

Comscore said that its plan to reorganize its technology, product and sales organization will cost the struggling measurement company $1.5 million to $2.5 million as it terminates 8% of its workforce.

Media-measurement company Comscore was hit with more negative news: The resignation of one of its board members, Paul J. Reilly. The next day, Aug. 15, Comscore stock closed down 17% to $1.48. The stock has tumbled over 92% year-over-year (August 2018 to August 2019) and is down 89% since January 2019.

Comscore, which reported a wider loss in the second quarter, said it is conducting a strategic review of the company. It was unclear whether the review could lead to the sale of all or part of the company. CEO Dale Fuller said during the company’s earnings call Tuesday that “we are looking at all strategic options for the company.”